Monday, September 22, 2008

Mass Media

Mass media refers to types of media used to communicate to large groups of people. Mass media is public communication and uses different channels, such as television, newspapers, radio, billboards and the internet, to reach a large number of people. The development of mass media has allowed the public to receive important information easily. Newspapers, television news programs and the radio have allowed our society to receive important information quickly.

The negative aspect of mass media in a place like Toronto is that there are few media outlets so the information that is disseminated to us can be quite controlled. Media outlets are big media conglomerates that control a large part of the press. An example this would be Rogers Communications, because they own many different television networks and radio stations, and they publish a variety of magazines. The people who control Rogers Communications also have a lot of control on the information that we receive on a daily basis.

There are many different newspapers, television stations, internet sites and magazines out there, as well as many other forms of media that are not a part of a big media outlet. I just think that, with the development of mass media, there have been a few big outlets that have been able to take over the media in a certain region. Mass media is great in that it allows the public to get information easily and quickly, but it also allows these media outlets to have a lot of control over what we see and hear.

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